MANAJEMEN PEMASARAN
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IEH3H2 - Manajemen Pemasaran
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Announcements
MG1-CLO1-Understanding Marketing Management
MG1 - Lecture Note 1 - The Value of Marketing
MG1 - Lecture Note 2 - The Scope of Marketing
MG1 - Lecture Note 3 - Core Marketing Concept
MG1 - Lecture Note 4 - The New Marketing Realities
MG1 - Lecture Note 5 - A Dramatically Changed Marketplace
MG1 - Lecture Note 6 - Marketing in Practice
MG1 - Lecture Note 7 - Company Orientation toward Marketplace
Quiz Review 1 : Understanding Marketing Management
MG1 - Tugas 1 : Understanding Marketing Management
Forum Bimbingan MG1-CLO1 : Understanding Marketing Management
MG1
MG2-CLO1-Modern Marketing Information System
MG2 - Lecture Note 1 - Components of A Modern Marketing Information System
MG2 - Lecture Note 2 - Internal Company Records
MG2 - Lecture Note 3 - Marketing Intelligence System
MG2 - Lecture Note 4 - Analyzing the Macroenvironment
MG2 - Lecture Note 5 - Forecasting & Demand Measurement
MG2 - Lecture Note 6 - The Scope of Marketing Research
MG2 - Lecture Note 7 - Marketing Research Process
MG2 - Tugas 2 : Modern Marketing Information System
Quiz Review 2 : Modern Marketing Information System
Forum Bimbingan MG2-CLO1 : Modern Marketing Information System
MG2
MG3-CLO1-Analyzing Consumer & Business Markets
MG3 - Lecture Note 1 - Consumer Behaviour [Cultural Factors]
MG3 - Lecture Note 2 - Consumer Behaviour [Social Factors]
MG3 - Lecture Note 3 - Consumer Behaviour [Personal Factors]
MG3 - Lecture Note 4 - Key Psychological Process
MG3 - Lecture Note 5 - The Buying Decision Process
MG3 - Lecture Note 6 - Behavioral Decision Theory
MG3 - Lecture Note 7 - The Business Market Vs The Consumer Market
MG3 - Tugas 3 : Analyzing Consumer & Business Markets
Quiz Review 3 : Analyzing Consumer & Business Markets
Forum Bimbingan MG3-CLO1 : Analyzing Consumer & Business Markets
MG3
MG4-CLO2-Identifying Market Segment
MG4 - Lecture Note 1 - Bases For Segmenting Consumer Markets
MG4 - Lecture Note 2 - Demographic & Psychographic Segmentation
MG4 - Lecture Note 3 - Behavioral Segmentation
MG4 - Lecture Note 4 - Business Markets Segmentation
MG4 - Lecture Note 5 - Market Targeting
MG4 - Lecture Note 6 - Evaluating and Selecting The Market Segment
MG4 - Lecture Note 7 - Evaluating and Selecting The Market Segment (Part 2)
MG4 - Tugas 4 : Identifying Market Segment
Quiz Review 4 : Identifying Market Segment
Forum Bimbingan MG4-CLO2 : Identifying Market Segment
MG4
MG5-CLO2-Determining Market Target & Positioning
MG5 - Lecture Note 1 - Developing a Brand Positioning
MG5 - Lecture Note 2 - [1] Choosing a competitive frame of reference
MG5 - Lecture Note 3 - [2] Identifying Potential Points-of-Difference & Points-of-Parity
MG5 - Lecture Note 4 - [3] Creating Brand Mantras
MG5 - Lecture Note 5 - Alternative Approaches to Positioning
MG5 - Lecture Note 6 - Establishing a brand positioning
MG5 - Lecture Note 7 - Positioning & Branding a Small Business
MG5 - Tugas 5 : Determining Market Target & Positioning
Quiz Review 5 : Determining Market Target & Positioning
Forum Bimbingan MG5-CLO2 : Determining Market Target & Positioning
MG5
MG6-CLO3-Competitive Strategy for Market
MG6 - Lecture Note 1 - Growth
MG6 - Lecture Note 2 - Growing The Core
MG6 - Lecture Note 3 - Competitive Strategies for Market Leaders
MG6 - Lecture Note 4 - Market Challanger Strategies
MG6 - Lecture Note 5 - Market Follower Strategies
MG6 - Lecture Note 6 - [Marketing Insight] The Costs & Benefits of Fast Fashion
MG6 - Tugas 6 : Competitive Strategy for Market
Quiz Review 6 : Competitive Strategy for Market
Forum Bimbingan MG6-CLO3 : Competitive Strategy for Market
MG6
MG6 - Lecture Note 7 - Market Nicher Strategies
MG7-CLO4-Product Life-Cycle Marketing Strategies
MG7 - Lecture Note 1 - Product Life Cycles
MG7 - Lecture Note 2 - Style, Fashion, & Fad Life Cycles
MG7 - Lecture Note 3 - [Marketing Strategies] Introduction Stage & The Pioner Advantage
MG7 - Lecture Note 4 - [Marketing Strategies] Growth Stage
MG7 - Lecture Note 5 - [Marketing Strategies] Maturity Stage
MG7 - Lecture Note 6 - [Marketing Strategies] Decline Stage
MG7 - Lecture Note 7 - Evidence For The Product Life Cycles Concept
MG7 : Tugas 7 : Product Life-Cycle Marketing Strategies
Quiz Review 7 : Product Life-Cycle Marketing Strategies
Forum Bimbingan MG7-CLO4 : Product Life-Cycle Marketing Strategies
MG7
MG8-CLO5-Setting Product Strategy
MG8 - Lecture Note 1 - Product Characteristics
MG8 - Lecture Note 2 - Product Classification
MG8 - Lecture Note 3 - Design Product
MG8 - Lecture Note 4 - Luxury Product
MG8 - Lecture Note 5 - Environmental Issues
MG8 - Lecture Note 6 - Product & Brand Relationships
MG8 - Tugas 8 : Setting Product Strategy
Quiz Review 8 : Setting Product Strategy
Forum Bimbingan MG8-CLO5 : Setting Product Strategy
MG8
MG8 - Lecture Note 7 - Product Line Analysis & Length
MG9-CLO5-Developing Branding Strategy
MG9 - Lecture Note 1 - How does branding work
MG9 - Lecture Note 2 - Defining Brand Equity
MG9 - Lecture Note 3 - Building Brand Equity
MG9 - Lecture Note 4 - Managing Brand Equity
MG9 - Lecture Note 5 - Devising a Brand Strategy
MG9 - Lecture Note 6 - Marketing Excellence McDonald's
MG9 - Lecture Note 7 - Marketing Excellence P&G
MG9 - Tugas 9 : Developing Branding Strategy
Quiz Review 9 : Developing Branding Strategy
Forum Bimbingan MG9-CLO5 : Developing Branding Strategy
MG9
MG10-CLO5-Developing Pricing Strategies & Programs
MG10 - Lecture Note 1 - Understanding Pricing
MG10 - Lecture Note 2 - Marketing Insight Giving It All Away
MG10 - Lecture Note 3 - Setting the Price Step 1 & 2
MG10 - Lecture Note 4 - Setting the Price Step 3 & 4
MG10 - Lecture Note 5 - Setting the Price Step 5 & 6
MG10 - Lecture Note 6 - Adapting the Price
MG10 - Lecture Note 7 - Initiating & Responding to Price Changes
MG10 - Tugas 10 : Developing Pricing Strategies & Programs
Quiz Review 10 : Developing Pricing Strategies & Programs
Forum Bimbingan MG10-CLO5 : Developing Pricing Strategies & Programs
MG10
MG11-CLO5-Designing & Managing Integrated Marketing Channels
MG11 - Lecture Note 1 - Marketing Channels & Value Networks
MG11 - Lecture Note 2 - The Role of Marketing Channels
MG11 - Lecture Note 3 - Channel Design Decision
MG11 - Lecture Note 4 - Marketing Insight Understanding Showrooming Phenomena
MG11 - Lecture Note 5 - Channel Integration & System
MG11 - Lecture Note 6 - E-Commerce Marketing Practice
MG11 - Lecture Note 7 - M-Commerce Marketing Practice
MG11 - Tugas 11 : Designing & Managing Integrated Marketing Channels
Quiz Review 11 : Designing & Managing Integrated Marketing
Forum Bimbingan MG11-CLO5 : Designing & Managing Integrated Marketing Channels
MG11
MG12-CLO5-Managing Integrated Marketing Communications & Mass Communication
MG12 - Lecture Note 1 - The Role of Marketing Communications
MG12 - Lecture Note 2 - Marketing Communication Mix
MG12 - Lecture Note 3 - Developing Effective Communication
MG12 - Lecture Note 4 - Selecting the Marketing Communication Mix
MG12 - Lecture Note 5 - Developing & Managing Advertising Program
MG12 - Lecture Note 6 - Events & Experience
MG12 - Lecture Note 7 - Public Relations
MG12 - Tugas 12 : Managing Integrated Marketing Communications & Mass Communication
Quiz Review 12 : Managing Integrated Marketing Communications & Mass Communication
Forum Bimbingan MG12-CLO5 : Managing Integrated Marketing Communications & Mass Communication
MG12
MG13-CLO5-Managing Digital Communications : Online, Social Media & Mobile
MG 13 - Lecture Note 1 - Online marketing
MG 13 - Lecture Note 2 - Online Marketing Communication Options
MG 13 - Lecture Note 3 - Social Media
MG 13 - Lecture Note 4 - Word of Mouth
MG 13 - Lecture Note 5 - Creating Word of Mouth Buzz
MG 13 - Lecture Note 6 - Mobile Marketing
MG 13 - Lecture Note 7 - Marketing Excellence
MG13 - Tugas 13 : Managing Digital Communications : Online, Social Media & Mobile
Quiz Review 13 : Managing Digital Communications : Online, Social Media & Mobile
Forum Bimbingan MG13-CLO5 : Managing Digital Communications : Online, Social Media & Mobile
MG13
MG14-CLO5-Managing Services
MG 14 - Lecture Note 1 - The Nature of Services (Part 1)
MG 14 - Lecture Note 2 - The Nature of Services (Part 2)
MG 14 - Lecture Note 3 - The New Services Realities
MG 14 - Lecture Note 4 - Achieving Excellence In Services Marketing (Part 1)
MG 14 - Lecture Note 5 - Achieving Excellence In Services Marketing (Part 2)
MG 14 - Lecture Note 6 - Managing Service Quality
MG 14 - Lecture Note 7 - Managing Product-Support Services
MG14 - Tugas 14 : Managing Services
Quiz Review 14 : Managing Services
Forum Bimbingan MG14-CLO5 : Managing Services
MG14
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FAKULTAS REKAYASA INDUSTRI (FRI)
PRODI S1 TEKNIK INDUSTRI (FRI)
IEH3H2
Summary
MANAJEMEN PEMASARAN
Teacher:
PUTRA FAJAR ALAM
Teacher:
MUHAMMAD NASHIR ARDIANSYAH
Teacher:
SARI WULANDARI