Summary of PERSONAL BRANDING

Gedung Panehan Pasca Sarjana Lantai 1,
Jl. Telekomunikasi Terusan Buah Batu,
Bandung - 40257, Indonesia

E-Mail: clove@telkomuniversity.ac.id
Khusus Dosen: +62 821-1666-3563
Khusus Mahasiswa: +62 812-2200-1813

PERSONAL BRANDING (DAK7BBB4)

INTRODUCTION_PERSONAL BRANDING

SEMESTER LEARNING PLAN_PERSONAL BRANDING

Announcements

Week 1. An ever-changing world and Branding to Personal Brands

W1_PB_Lecture Note_An Ever Changing World and Branding to Personal Brands

W1_PB_Journal_Jacobson (2020)_You are a brand.

W1_PB_Quiz

W1_PB_Video 1_ Personal Branding—Most Important Thing You Do.

W1_PB_Video 2_Building a personal brand is easy, actually

Week 2. The Personal Brand Equation and Creating a Brand Profile

W2_PB_Lecture Note_The Personal Brand Equation and Creating a Brand Profile

W2_PB_Journal_Berndt (2022)_The brand persona of a football manager– the case of Arsene Wenger

W2_PB_Quiz

W2_PB_Video 1_how to build a powerful personal brand with MULTIPLE PASSIONS: use your uniqueness

Week 4. Getting into the Detail of the Personal Brand Profile

W4_PB_Lecture Note_Getting into the Detail of the Personal Brand Profile

W4_PB_ASSIGNMENT_PERSONAL BRAND PROFILE (STEP 1)

W4_PB_ASSIGNMENT EXAMPLE_PERSONAL BRAND PROFILE (STEP 1)

W4_PB_Video 1_Personal Branding 101 - Understanding the Basics and Fundamentals

Week 5. Giving Your Brand Superior Competitive Advantage

W5_PB_Lecture Note_Brand Superior Competitive Advantage

W5_PB_ASSIGNMENT_PERSONAL BRAND PROFILE (STEP 2)

W5_PB_ASSIGNMENT EXAMPLE_PERSONAL BRAND PROFILE (STEP 2)

W5_PB_Video 1_STOP Blanding In! How to Create a PERSONAL BRAND That Stands Out

Week 6. Honing the building bricks of your brand

W6_PB_Lecture Note_Honing the building bricks of your brand

W6_PB_ASSIGNMENT_PERSONAL BRAND PROFILE (TAHAP 3)

W6_PB_ASSIGNMENT EXAMPLE_PERSONAL BRAND PROFILE (STEP 3)

W6_PB_Video 1_The New Way to Build a Personal Brand (2026 Strategy)

Week 7. Archetypes that Shape Your Personal Brand

W7_PB_Lecture Note_Archetypes that Shape Your Personal Brand

W7_PB_ASSIGNMENT_FINDING YOUR DOMINANT ARCHETYPE

W7_PB_ASSIGNMENT EXAMPLE_FINDING YOUR DOMINANT ARCHETYPE

W7_PB_Video 1_Brand Archetypes [The Brand Personality Framework]

Week 9. Your Value Proposition

W9_PB_Lecture Note_Your Value Proposition

W9_PB_ASSIGNMENT_DRAFT YOUR VALUE PROPOSITION

W9_PB_Video 1_How Do You Use A Value Proposition For Personal Branding?

Week 10. Your Personal Brand Narrative and Putting Your Brand Above The Parapet

W10_PB_Lecture Note_Your Personal Brand Narrative and Putting your brand-above-the-parapet

W10_PB_ASSIGNMENT_YOUR PERSONAL BRAND NARRATIVE AND ELEVATOR PITCH

W10_PB_ASSIGNMENT EXAMPLE_YOUR PERSONAL BRAND NARRATIVE AND ELEVATOR PITCH

W10_PB_Video 1_4 Types of Stories To Build Your Personal Brand

Week 11. Content is Nothing Without Context

W11_PB_Lecture Note_Content is Nothing Without Context

W11_PB_ASSIGNMENT_Developing Your Personal Digital Content Strategy

W11_PB_ASSIGNMENT EXAMPLE_Developing Your Personal Digital Content Strategy

Week 12. Overview of the Personal Brand Development Process

W12_PB_Lecture Note_Overview of the Personal Brand Development Process

W12_PB_ASSIGNMENT_Personal Brand Development Process

W12_PB_ASSIGNMENT EXAMPLE_Personal Brand Development Process

PERSONAL BRANDING