STUDIO ADVERTISING 3 (SOFTSELL + HARD SELL)
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Course data
Minggu ke 1 - Pokok Bahasan 01: Introduction Advertising Softsells
Lecture Note Pertemuan Minggu ke 1
Link tambahan penjelasan Hardsell dan Softsell
Diskusi Iklan Hardsells dan Softsells
Kuis Pertemuan Minggu ke 1
Referensi video 'Strategi Advertising'
Minggu ke 2 - Pokok Bahasan 02: Iklan dan Branding
Lecture Note Pertemuan Minggu ke 2
Link tambahan penjelasan Hardsell dan Softsell (copy)
Diskusi Iklan Hardsells dan Softsells (copy)
Penugasan
Referensi video tentang Branding 'Ngomong Branding Dengan Raja Branding'
Referensi video tentang Branding 'KUPAS HABIS BAGAIMANA STRATEGI BRANDING MCD, KOPIKO, DLL AGAR SELALU DIINGAT ORANG - Pak Subiakto'
Minggu ke 3 - Brand In Consumer View (insight) - Understanding Branding Through Headline
Lecture Note Minggu ke 3
Penugasan
Referensi Video Tentang Consumer Insight
What Is An Insight? Difference Between An Insight And Observation Explained
Minggu ke 4 - Brand and Consumer View (Insight) - Understanding Consumer Insight & Creative Strategy - How to Developed Message that Sells
Penugasan
Lecture Note Minggu ke 4
Minggu ke 5 - Big Idea (Storytelling) - Ad Message
Lecture Note Minggu ke 5
Penugasan
Minggu ke 6 - Big Idea - Script writing
Penugasan
Minggu ke 7 - Big Idea - Script writing
Penugasan
23 Advertising Techniques Used to Create Powerful and Persuasive Ads
Minggu ke 8 - Presentasi Konsep kreatif
Penugasan
Minggu ke 9 - Audio Visual Production - Storyline
Lecture Note Minggu ke 9
Penugasan
Minggu ke 10 - Audio Visual Production - pre-production, production, & post production
Lecture Note Minggu ke 10
Penugasan
Minggu ke 11 - Audio Visual Production - Storyboard
Penugasan
Minggu ke 12 - Audio Visual Production - Pre-Production
Penugasan
Minggu ke 13 Audio Visual Production - Integrated Media Promotion Strategy
Penugasan
Minggu ke 14 - AUDIO VISUAL PRODUCTION - POST PRODUCTION
Penugasan
Minggu ke 15 - TVC PRESENTATION - FINAL ONLINE
Penugasan
Minggu ke 16 - TVC PRESENTATION - EKSEKUSI FINAL
Penugasan
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FAKULTAS INDUSTRI KREATIF (FIK)
PRODI S1 DESAIN KOMUNIKASI VISUAL (FIK)
DAI3B4-29482
Summary
STUDIO ADVERTISING 3 (SOFTSELL + HARD SELL)
Teacher:
ILHAMSYAH ILHAMSYAH
Teacher:
JIWA UTAMA