Summary of PEMASARAN

Gedung Panehan Pasca Sarjana Lantai 1,
Jl. Telekomunikasi Terusan Buah Batu,
Bandung - 40257, Indonesia

E-Mail: clove@telkomuniversity.ac.id
Khusus Dosen: +62 821-1666-3563
Khusus Mahasiswa: +62 812-2200-1813

MARKETING

INTRODUCTION-MARKETING

Marketing Linkages with Other Subjects

Marketing Magazines 1

Marketing Magazines 2

Marketing Magazines 3

WEEK 1_Defining Marketing for The New Realities

Lecture Note_ Week 1. Defining Marketing for the New Realities

Quiz_Week 1. Defining Marketing for The New Realities

New Marketing Reality

Marketing in The World

STP Framework

WEEK 2_Developing Marketing Strategic and Plan

Lecture Note_Week 2. Marketing Planning and Management

Quiz_Week 2. Developing Marketing Strategic and Plan

Forum 2. Developing Marketing Strategic and Plan

SWOT Analysis of Starbucks

Porter's Generic Strategic

Core Competencies

WEEK 3_Analyzing Consumer Market

Lecture Note_Week 3. Analyzing Consumer Market

Quiz_Week 3_ Analyzing Consumer Market

Dominos Pizza

Business Marketing VS Consumer Marketing

Consumer Behavior

WEEK 4_Conducting Marketing Research

Lecture Note 4_Conducting Marketing Research

Quiz_Week 4_Conducting Marketing Research

WEEK 5_Identifying Market Segments and Target Customers

Lecture Note_Week 5_Identifying Market Segments and Target Customers

Quiz_Week 5_ Identifying Market Segments and Target Customers

WEEK 6_Crafting a Customer Value Proposition and Positioning

Lecture Note_Week 6_Crafting a Customer Value Proposition and Positioning

Quiz_Week 6_Customer Value Proposition and Positioning

Forum_Week 6

WEEK 7. ASSESSMENT (CASE BASED)

WEEK 8_DESIGNING AND MANAGING PRODUCTS AND SERVICES

Lecture Note_Week 8_Designing and Managing Products and Services

Quiz_Week 8_Designing and Managing Products and Services

ASSESSMENT PROGRESS_WEEK 8_DESIGNING AND MANAGING PRODUCTS AND SERVICES

Forum_Week 8

WEEK 9_BUILDING STRONG BRAND

Lecture Note_Week 9_ Building Strong Brand

Quiz_Week 9_ Building Strong Brand

Forum_Week 9

ASSESSMENT PROGRESS_WEEK 9_BUILDING STRONG BRAND

Brand Equity in The Heart and Mind Customer

Brand Revitalization

Brand Extension

WEEK 10_MANAGING PRICING AND SALES PROMOTIONS

Lecture Note_Week 10_Developing Pricing Strategies and Programs

Quiz_Week 10_Managing Pricing and Sales Promotions

ASSESSMENT PROGRESS_WEEK 10_DEVELOPING PRICING STRATEGIES AND PROGRAMS

WEEK 11_MANAGING MARKETING COMMUNICATIONS

Lecture Note_Week 11_ Managing Marketing Communications

QUIZ_WEEK 11_MANAGING MARKETINGCOMMUNICATIONS

ASSESSMENT PROGRESS_WEEK 11_DESIGNING AN INTEGRATED MARKETING CAMPAIGN IN THE DIGITAL AGE

WEEK 12. DESIGNING AN INTEGRATED MARKETING CAMPAIGN IN THE DIGITAL AGE

LECTURE NOTE_WEEK 12. DESIGNING AN INTEGRATING MARKETING CAMPAIGN IN THE DIGITAL AGE

QUIZ_WEEK 12. DESIGNING AN INTEGRATING MARKETING CAMPAIGN IN THE DIGITAL AGE

Video: Integrated Marketing Communication

Video IMC

WEEK 13. PERSONAL SELLING AND DIRECT MARKETING

LECTURE NOTE_WEEK 13. PERSONAL SELLING AND DIRECT MARKETING

QUIZ_WEEK 13. PERSONAL SELLING AND DIRECT MARKETING

WEEK 14. DESIGNING AND MANAGING DISTRIBUTION CHANNELS AND RETAILING

LECTURE NOTE_WEEK 14. DESIGNING AND MANAGING DISTRIBUTION CHANNELS AND RETAILING

QUIZ_WEEK 14. DESIGNING AND MANAGING DISTRIBUTION CHANNELS AND RETAILING

ASSESSMENT PROGRESS_WEEK 14_DESIGNING AND MANAGING DISTRIBUTION CHANNELS AND RETAILING

Article Case Study Multichannel Marketing

Multichannel Pharma

WEEK 15. BUILDING CUSTOMER LOYALTY

LECTURE NOTE_WEEK 15. BUILDING CUSTOMER LOYALTY

QUIZ_WEEK 15. BUILDING CUSTOMER LOYALTY

WEEK 16. ASSESSMENT 3 (REPORT AND PRESENTATION SUBMISSION)

ASSESSMENT 3_REPORT SUBMISSION

ASSESSMENT 3_PRESENTATION SUBMISSION

PEMASARAN