BRANDING
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Syllabus MDH2J3 - BRANDING
Announcements
PB1 - Brand
Lecture Note 01
Tugas 01. Brands matter
Why brands matter?
Quiz 01
What is a brand?
Brand – Definition And Meaning
Memahami Marketing 4.0 dalam Konteks Ekonomi Digital
Brand 4.0: WOW to NOW
A Brief History of Branding
Sejarah Merek
DEI2K3 - 29586 - BRANDING - PB01 - M1 - BRANDS ARE EVERYWHERE
DEI2K3 - 29586 - BRANDING - PB01 - M2 - ASAL-USUL BRANDS
DEI2K3 - 29586 - BRANDING - PB01 - M3 - WHAT IS BRAND
DEI2K3 - 29586 - BRANDING - PB01 - M4 - PRODUCT
DEI2K3 - 29586 - BRANDING - PB01 - M6 - WHY BRANDS MATTER TO CONSUMEN
DEI2K3 - 29586 - BRANDING - PB01 - M5 - BRAND VS PRODUCT
DEI2K3 - 29586 - BRANDING - PB01 - M7 - WHY BRANDS MATTER TO BUSSINESS
PB2 - Branding
Lecture Note 02
Tugas 02. Building Strong Brand
the difference between branding & marketing
Quiz 02
The Basics of Branding
Why Branding Is Important in Marketing
Branding 4.0 and the Age of Hyper Customization
Cara Membangun Sebuah Brand Yang Dapat Dikenali
DEI2K3 - 29586 - BRANDING - PB02 - M1 - UNDERSTANDING BRANDING
DEI2K3 - 29586 - BRANDING - PB02 - M2 - PRODUCT BRANDING
DEI2K3 - 29586 - BRANDING - PB02 - M3 - SERVICE DAN RETAIL BRANDING
DEI2K3 - 29586 - BRANDING - PB02 - M4 - PERSONAL BRANDING
DEI2K3 - 29586 - BRANDING - PB02 - M5 - ORGANIZATION BRANDING
DEI2K3 - 29586 - BRANDING - PB02 - M6 - ENTERTAINMENT BRANDING
DEI2K3 - 29586 - BRANDING - PB02 - M7 - PLACE BRANDING
PB3 - Brand Elements
What are Brand Elements?
Lecture Note 03
Lecture Note 04
Tugas 03. Brand inventory
Tugas 04. personal logo & tagline
How to choose brand elements?
Effect of Brand Elements on Brand Personality Perception
Quiz 03
Quiz 04
Everything You Need to Know About Brand Elements
Criteria for choosing brand elements
The top 10 most meaningful brands in the world
Brand elements
Brand Elements List
DEI2K3 - 29586 - BRANDING - PB03 - M1 - WHAT IS BRAND ELEMENT
DEI2K3 - 29586 - BRANDING - PB03 - M2 - MEMORABILITY
DEI2K3 - 29586 - BRANDING - PB03 - M7 - PROTECTABILITY
DEI2K3 - 29586 - BRANDING - PB03 - M3 - MEANINGFULNESS
DEI2K3 - 29586 - BRANDING - PB03 - M5 - TRANSFERABILITY
DEI2K3 - 29586 - BRANDING - PB03 - M6 - ADAPTABILITY
DEI2K3 - 29586 - BRANDING - PB03 - M4 - LIKEBILITY
DEI2K3 - 29586 - BRANDING - PB04 - M1 - BRAND NAME
DEI2K3 - 29586 - BRANDING - PB04 - M2 - LOGOTYPE
DEI2K3 - 29586 - BRANDING - PB04 - M3 - SYMBOL
DEI2K3 - 29586 - BRANDING - PB04 - M4 - TAGLINE
DEI2K3 - 29586 - BRANDING - PB04 - M5 - MASCOT
DEI2K3 - 29586 - BRANDING - PB04 - M6 - PACKAGING
DEI2K3 - 29586 - BRANDING - PB04 - M7 - JINGLE
PB4 - Brand Identity
Lecture Note 05
Tugas 05. personal branding
brand identity vs brand image
Quiz 05
How to Create a Powerful Brand Identity
How Brand Identity Is Defined
Brand Identity vs Brand Image
DEI2K3 - 29586 - BRANDING - PB05 - M1 - PENGERTIAN BRAND IDENTITY
DEI2K3 - 29586 - BRANDING - PB05 - M3 - PERSPEKTIF BRAND IDENTITY
DEI2K3 - 29586 - BRANDING - PB05 - M4 - MEMBANGUN BRAND IDENTITY
DEI2K3 - 29586 - BRANDING - PB05 - M5 - WARNA SEBAGAI PENGUAT BRAND IDENTITY
DEI2K3 - 29586 - BRANDING - PB05 - M6 - BENTUK SEBAGAI PENGUAT BRAND IDENTITY
DEI2K3 - 29586 - BRANDING - PB05 - M7 - TIPOGRAFI SEBAGAI PENGUAT BRAND IDENTITY
DEI2K3 - 29586 - BRANDING - PB05 - M2 - PERAN BRAND IDENTITY
PB5 - Brand Architecture
Lecture Note 06
Tugas 06. Brand Architecture
Co-branding
Quiz 06
What is Brand Architecture?
Why Brand Architecture Matters, and What You Can Do About It
Different Types of Brand Architectures
Brand Portfolio Models
DEI2K3 - 29586 - BRANDING - PB06 - M1 - BRAND HIERARCHY
DEI2K3 - 29586 - BRANDING - PB06 - M4 - LICENSED BRAND
DEI2K3 - 29586 - BRANDING - PB06 - M5 - CO-BRAND
DEI2K3 - 29586 - BRANDING - PB06 - M2 - MANUFACTURER BRAND
DEI2K3 - 29586 - BRANDING - PB06 - M3 - PRIVATE LABEL
DEI2K3 - 29586 - BRANDING - PB06 - M6 - LINE & BRAND EXTENSION
DEI2K3 - 29586 - BRANDING - PB06 - M7 - MULTIBRANDS
PB6 - Brand Equity
Lecture note 07
Tugas 07. Consumer Based Brand Equity (CBBE)
the difference between brand equity & brand value
Quiz 07
Apakah Brand Equity?
Brand Equity
Keller dalam Points-of-Parity dan Points-of-Difference
UNDERSTANDING BRAND EQUITY-BRAND ASSET VALUATOR MODEL(BAV MODEL)
BrandAsset Valuator
BrandAsset Valuator Model
Consumer-Based Brand Equity
DEI2K3 - 29586 - BRANDING - PB07 - M1 - PENGERTIAN BRAND EQUITY
DEI2K3 - 29586 - BRANDING - PB07 - M2 - PERAN BRAND EQUITY
DEI2K3 - 29586 - BRANDING - PB07 - M3 - MODAL AAKER
DEI2K3 - 29586 - BRANDING - PB07 - M4 - BRAND ASSET VALUATOR
DEI2K3 - 29586 - BRANDING - PB07 - M5 - BRANDZ
DEI2K3 - 29586 - BRANDING - PB07 - M6 - MODEL RESONANSI BRAND
DEI2K3 - 29586 - BRANDING - PB07 - M7 - BRAND POSITIONING
PB7 - Brand Audit
Lecture note 08
Tugas 08. Brand Audit
a Step-by-step the brand audit process
Quiz 08
6 Important Steps To Conduct a Brand Audit Correctly
The 7 Step Guide to Performing a Brand Audit
A Step-by-Step Brand Audit Process
DEI2K3 - 29586 - BRANDING - PB08 - M1 - PROSES MANAJEMEN STRATEGIS
DEI2K3 - 29586 - BRANDING - PB08 - M2 - MARKETING MIX
DEI2K3 - 29586 - BRANDING - PB08 - M3 - BRAND IDENTITY
DEI2K3 - 29586 - BRANDING - PB08 - M4 - BRAND ARCHITECTURE
DEI2K3 - 29586 - BRANDING - PB08 - M5 - CONSUMER INSIGHT
DEI2K3 - 29586 - BRANDING - PB08 - M6 - COMPETITIVE ANALYSIS
DEI2K3 - 29586 - BRANDING - PB08 - M7 - REKOMENDASI STRATEGIS
ASSESSMENT 1
Brief dan Submit Assessment 1
PB8 - Brand Communication
Lecture Note 09
Tugas 09. Brand Story
Brand Storytelling: the ideas to make business memorable
Quiz 09
5 Strategi Integrated Marketing Communication untuk Pemasaran Brand
Konsep Efisiensi dan Efektifitas Dalam Pemilihan Media
Types of Non-Traditional Marketing
DEI2K3 - 29586 - BRANDING - PB09 - M1 - INTRO TO IMC
DEI2K3 - 29586 - BRANDING - PB09 - M3 - TRADITIONAL MARKETING COMMUNICATION
DEI2K3 - 29586 - BRANDING - PB09 - M2 - ELEMENT IMC
DEI2K3 - 29586 - BRANDING - PB09 - M4 - CONTEMPORARY MARKETING COMMUNICATION
DEI2K3 - 29586 - BRANDING - PB09 - M5 - PRODUK PLACEMENT
DEI2K3 - 29586 - BRANDING - PB09 - M6 - BRAND STORY
DEI2K3 - 29586 - BRANDING - PB09 - M7 - MEDIA PLANNING
PB9 - Brand Activation
Lecture Note 10
Tugas 10. Brand Activation
Managing successful brand activation campaign
Quiz 10
7 Cara yang Terbukti Menciptakan Event Brand-Activation yang Efektif
24 All-Star Brand Activations That Will Inspire Your Next Campaign
14 Brand Activation Ideas Attendees Will Love
DEI2K3 - 29586 - BRANDING - PB10 - M1 - WHAT IS BRAND ACTIVATION
DEI2K3 - 29586 - BRANDING - PB10 - M2 - PRODUCT SAMPLING
DEI2K3 - 29586 - BRANDING - PB10 - M3 - EXPERIENTAL MARKETING
DEI2K3 - 29586 - BRANDING - PB10 - M4 - EVENT MARKETING
DEI2K3 - 29586 - BRANDING - PB10 - M5 - IN STORE BRAND ACTIVATION
DEI2K3 - 29586 - BRANDING - PB10 - M6 - GUERILLA MARKETING
DEI2K3 - 29586 - BRANDING - PB10 - M7 - GAMIFICATION
ASSESSMENT 2
Brief dan Submit Assessment 2
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FAKULTAS INDUSTRI KREATIF (FIK)
PRODI S1 DESAIN KOMUNIKASI VISUAL (FIK)
DEI2K3-29586
Summary
BRANDING
Teacher:
RIZKI YANTAMI ARUMSARI