Summary of MANAJEMEN PEMASARAN

Gedung Panehan Pasca Sarjana Lantai 1,
Jl. Telekomunikasi Terusan Buah Batu,
Bandung - 40257, Indonesia

E-Mail: clove@telkomuniversity.ac.id
Khusus Dosen: +62 821-1666-3563
Khusus Mahasiswa: +62 812-2200-1813

IEH3H2 - Manajemen Pemasaran

Announcements

Announcements

Announcements

Announcements

MG1-CLO1-Understanding Marketing Management

MG1 - Lecture Note 1 - The Value of Marketing

MG1 - Lecture Note 2 - The Scope of Marketing

MG1 - Lecture Note 3 - Core Marketing Concept

MG1 - Lecture Note 4 - The New Marketing Realities

MG1 - Lecture Note 5 - A Dramatically Changed Marketplace

MG1 - Lecture Note 6 - Marketing in Practice

MG1 - Lecture Note 7 - Company Orientation toward Marketplace

MG1 - Tugas 1 : Understanding Marketing Management

Forum Bimbingan MG1-CLO1 : Understanding Marketing Management

MG1

Understanding Marketing Management Part 1

Understanding Marketing Management Part 2

Understanding Marketing Management Part 3

Understanding Marketing Management Part 4

Understanding Marketing Management Part 5

Understanding Marketing Management Part 6

Quiz CLO 1.1

[SUSULAN] Quiz CLO 1.1

MG2-CLO1-Modern Marketing Information System

MG2 - Lecture Note 1 - Components of A Modern Marketing Information System

MG2 - Lecture Note 2 - Internal Company Records

MG2 - Lecture Note 3 - Marketing Intelligence System

MG2 - Lecture Note 4 - Analyzing the Macroenvironment

MG2 - Lecture Note 5 - Forecasting &amp; Demand Measurement

MG2 - Lecture Note 6 - The Scope of Marketing Research

MG2 - Lecture Note 7 - Marketing Research Process

MG2 - Tugas 2 : Modern Marketing Information System

Forum Bimbingan MG2-CLO1 : Modern Marketing Information System

MG2

Quiz CLO 1.2

[SUSULAN] Quiz CLO 1.2

MG3-CLO1-Analyzing Consumer & Business Markets

MG3 - Lecture Note 1 - Consumer Behaviour [Cultural Factors]

MG3 - Lecture Note 2 - Consumer Behaviour [Social Factors]

MG3 - Lecture Note 3 - Consumer Behaviour [Personal Factors]

MG3 - Lecture Note 4 - Key Psychological Process

MG3 - Lecture Note 5 - The Buying Decision Process

MG3 - Lecture Note 6 - Behavioral Decision Theory

MG3 - Lecture Note 7 - The Business Market Vs The Consumer Market

MG3 - Tugas 3 : Analyzing Consumer &amp; Business Markets

Quiz Review 3 : Analyzing Consumer &amp; Business Markets

Forum Bimbingan MG3-CLO1 : Analyzing Consumer &amp; Business Markets

MG3

MG4-CLO2-Identifying Market Segment

MG4 - Lecture Note 1 - Bases For Segmenting Consumer Markets

MG4 - Lecture Note 2 - Demographic &amp; Psychographic Segmentation

MG4 - Lecture Note 3 - Behavioral Segmentation

MG4 - Lecture Note 4 - Business Markets Segmentation

MG4 - Lecture Note 5 - Market Targeting

MG4 - Lecture Note 6 - Evaluating and Selecting The Market Segment

MG4 - Lecture Note 7 - Evaluating and Selecting The Market Segment (Part 2)

MG4 - Tugas CLO 2.1 : Membuat makalah implementasi strategi STP (Segmenting &amp; Targeting)

Quiz Review 4 : Identifying Market Segment

Forum Bimbingan MG4-CLO2 : Identifying Market Segment

MG4

MG5-CLO2-Determining Market Target & Positioning

MG5 - Lecture Note 1 - Developing a Brand Positioning

MG5 - Lecture Note 2 - [1] Choosing a competitive frame of reference

MG5 - Lecture Note 3 - [2] Identifying Potential Points-of-Difference &amp; Points-of-Parity

MG5 - Lecture Note 4 - [3] Creating Brand Mantras

MG5 - Lecture Note 5 - Alternative Approaches to Positioning

MG5 - Lecture Note 6 - Establishing a brand positioning

MG5 - Lecture Note 7 - Positioning &amp; Branding a Small Business

Tugas CLO 2.2 - Membuat makalah implementasi strategi STP (Positioning)

Quiz Review 5 : Determining Market Target &amp; Positioning

Forum Bimbingan MG5-CLO2 : Determining Market Target &amp; Positioning

MG5

MG6-CLO3-Competitive Strategy for Market

MG6 - Lecture Note 1 - Growth

MG6 - Lecture Note 2 - Growing The Core

MG6 - Lecture Note 3 - Competitive Strategies for Market Leaders

MG6 - Lecture Note 4 - Market Challanger Strategies

MG6 - Lecture Note 5 - Market Follower Strategies

MG6 - Lecture Note 6 - [Marketing Insight] The Costs &amp; Benefits of Fast Fashion

MG2 - Lecture Note 5 - Forecasting & Demand Measurement

MG3 - Tugas 3 : Analyzing Consumer & Business Markets

Quiz Review 3 : Analyzing Consumer & Business Markets

Forum Bimbingan MG3-CLO1 : Analyzing Consumer & Business Markets

MG4 - Lecture Note 2 - Demographic & Psychographic Segmentation

MG4 - Tugas CLO 2.1 : Membuat makalah implementasi strategi STP (Segmenting & Targeting)

MG5 - Lecture Note 3 - [2] Identifying Potential Points-of-Difference & Points-of-Parity

MG5 - Lecture Note 7 - Positioning & Branding a Small Business

Quiz Review 5 : Determining Market Target & Positioning

Forum Bimbingan MG5-CLO2 : Determining Market Target & Positioning

MG6 - Lecture Note 6 - [Marketing Insight] The Costs & Benefits of Fast Fashion

MG7 - Lecture Note 2 - Style, Fashion, & Fad Life Cycles

MG7 - Lecture Note 3 - [Marketing Strategies] Introduction Stage & The Pioner Advantage

MG8 - Lecture Note 6 - Product & Brand Relationships

MG8 - Lecture Note 7 - Product Line Analysis & Length

MG9 - Lecture Note 7 - Marketing Excellence P&G

MG10 - Lecture Note 3 - Setting the Price Step 1 & 2

MG10 - Lecture Note 4 - Setting the Price Step 3 & 4

MG10 - Lecture Note 5 - Setting the Price Step 5 & 6

MG10 - Lecture Note 7 - Initiating & Responding to Price Changes

Quiz Review 10 : Developing Pricing Strategies & Programs

Forum Bimbingan MG10-CLO5 : Developing Pricing Strategies & Programs

MG11 - Lecture Note 1 - Marketing Channels & Value Networks

MG11 - Lecture Note 5 - Channel Integration & System

Quiz Review 11 : Designing & Managing Integrated Marketing

Forum Bimbingan MG11-CLO5 : Designing & Managing Integrated Marketing Channels