MANAJEMEN PEMASARAN
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Topik 1 : Introduction Marketing Management In Digital Era
Introduction to Marketing Management
Marketing
Difference between Need, Want and Demand
Creating Customer Value
Quiz of Introduction Marketing Management
Forum For Introduction Marketing Management
Rules in Class MMKT
Topik 2 : Marketing Research & Analytics
Marketing Research & Analytics
Market Analytics
Text Analysis
What is Social Network Analysis?
Case
Quiz for Marketing Research & Analytics
Forum for Marketing Research & Analytics
Topik 4 : Market Behavior
Market Behavior
Consumer Behavior
Consumer & Business Buyer Behaviour Introduction
The importance of studying consumer behavior
Case
Quiz Market Behavior
Forum for Market Behavior
Topik 5 : Strategic Marketing
Strategic Marketing
Marketing Strategy
Segmenting, Targeting and Positioning
Belajar mudah STP
Case : Costly moves: a strong brand, Dentonic loses its power
Quiz Strategic Marketing
Forum for Strategic Marketing
Topik 6 : Positioning
Positioning
Positioning
Brand Positioning
Marketing: The Market Positioning Map
Case
Quiz Brand Positioning
Forum for Brand Positioning
Topik 7 : Product & Services
Product & Services
Product & Services
Characteristics of services
Value Creation Through the Marketing Mix
Case :
THE DIFFERENCES BETWEEN PRODUCT AND SERVICES
Quiz Product & Service
Forum for Product & Services
Topik 8 : Pricing
Pricing
Pricing
The Marketing Mix - Pricing
Pricing Strategy An Introduction
Case
Quiz Pricing
Forum for Pricing
Topik 9 : Value Delivering : Goods
Value Delivering : Goods
Delivering Goods
What is Logistics Management?
Alibaba's "New Retail" Explained
Case
Quiz Value Goods Delivering
Forum for Value Delivering : Goods
Topik 10 : Delivering Customer Experience
Delivering Customer Experience
Delivering Customer Experience
Understanding the Real Customer Experience
Welcome to KidZania London - Get Ready For a Better World!
Case :
Quiz Delivering Customer Experience
Forum for Delivering Customer Experience
Topik 11 : Communication Value : Mass Communication
Communication Value : Mass Communication
Mass Communication
Is Mass Communication (really) dying?
what is mass communication and mass media
Case
Quiz Communication Value : Mass Communication
Forum for Mass Communication
Topik 12 : Communication Value : Social Media Marketing
Communication Value : Social Media Marketing
Social Media Marketing
Social Media for businesses
Social Media Marketing in 3 minutes
Case
Quiz Communication Value : Social Media Marketing
Forum for Social Media Marketing
Topik 13 : Communication Value : Personal Communication
Communication Value : Personal Communication
Personal Selling
The concept of personal selling explain
14 Personal Selling The Steps of the Selling Process
Case :
Quiz Communication Value : Personal Communication
Forum for Personal Communication
Topik 14 : Marketing Management for Longterm Success
Marketing Management for Longterm Success
CRM
The Globalization of Starbucks
Entry mode decision - Internationalisation - Global Marketing
Case
Quiz Marketing Management for Longterm Success
Forum for Marketing Management for Longterm Success
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FAKULTAS EKONOMI DAN BISNIS (FEB)
PRODI S2 MANAJEMEN (FEB)
EMI1B3-29917
Summary
MANAJEMEN PEMASARAN
Teacher:
MAYA ARIYANTI