About Digital Monetization Strategy Course

Dear Students,

Welcome to the Digital Monetization Strategy Course 2025!
We are excited to begin this journey of exploring how businesses unlock value in the digital era.

Course Name: Digital Monetization Strategy
Code: 
Credits/SKS: 3

The Digital Monetization Strategy course is a core subject for undergraduate Digital Business students, providing essential knowledge of how digital products, platforms, and services can be designed, priced, and scaled to achieve sustainable revenue. Students will explore various monetization models such as freemium, subscription, transaction-based, and ad-supported approaches, analyzing real-world business cases from Netflix, Spotify, Shopee, Tokopedia, and more.

Through a combination of lectures, case studies, group discussions, and project-based learning, students will learn to design, test, and evaluate monetization strategies in alignment with customer value and investor expectations. This course is closely integrated with entrepreneurship and technopreneurship concepts, preparing students to pitch viable business models and engage with potential investors.

This course contributes to:

• SDG 4: Quality Education, by equipping students with digital business and strategic thinking skills needed for high-quality learning aligned with industry needs.

• SDG 8: Decent Work and Economic Growth, by preparing students to create sustainable digital business models that enhance employment opportunities and economic development.

• SDG 9: Industry, Innovation, and Infrastructure, by fostering innovation in digital business models and pricing strategies that support resilient infrastructure and inclusive growth.

Course Learning Outcomes (CLOs):

• CLO 1: Explain the basic concepts and fundamentals of digital monetization strategy.

• CLO 2: Analyze and design customer-focused pricing strategies in the digital era.

• CLO 3: Apply buyer targeting and segmentation techniques to develop monetization strategies.

• CLO 4: Evaluate digital monetization models based on customer journey and value creation.

• CLO 5: Develop integrated monetization plans and present them as investor-ready business cases.