MANAJEMEN PEMASARAN
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W1
Chapter 1
Introduction of Marketing Management
Example of Weekly Assignment
Example of the Marketing Plan
Discussion Forum
Understanding Marketing Management
What is Marketing?
Marketing 101
W2
Ch. 2 & Ch. 3
Discussion Forum
Week 2 Assignment
What is Marketing Strategy?
Collection information and Forecasting demand
W3
Ch. 5 & Ch. 9
Discussion Forum
Week 3 Assignment
Creating long term loyalty
Identifying market segments and targets
General Lecture's Resume
W4
Ch. 6
Discussion Forum
Week 4 Assignment
Analyzing consumer market
Consumer behaviour
W5
Ch. 7
Discussion Forum
Week 5 Assignment
Analyzing business market
Analyzing business market and buyer behaviour
W6
Ch. 10 & Ch. 11
Discussion Forum
Week 6 Assignment
Crafting the brand positioning
Creating brand equity
W7
Chapter 12
Discussion Forum
Week 7 Assignment
Addressing Competition and Driving Growth (Part 1)
Addressing Competition and Driving Growth (Part 2)
W8: Mid Exam
UTS
W9
Ch. 13 & Ch. 16
Discussion Forum
Week 9 Assignment
Setting product strategy
Developing profit strategies and programs
W10
Ch. 17 & Ch. 18
Discussion Forum
Week 10 Assignment
Designing & Managing Integrated Marketing Channels
Managing Retailing, Wholesaling, and Logistics
W11
Ch. 19
Discussion Forum
Week 11 Assignment
Designing and managing integrated marketing communication
Integrated marketing communication
W12
Ch. 20
Discussion Forum
Week 12 Assignment
Managing mass communication
Definition of mass communication
W13
Ch. 22
Discussion Forum
Week 13 Assignment
Managing personal communication
Definition of personal communication
W14
Marketing Plan Procedure
Discussion Forum
MARKETING PLAN SUBMISSION
6 steps of marketing plan
How to create marketing plan
W15
Marketing Plan Assignment
Apple's marketing plan
Coca Cola marketing presentation
Marketing Plan PPT
W16: Final Exam
UAS
Weekly Presentation PPT
Please submit your powerpoint slides here.
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FAKULTAS EKONOMI DAN BISNIS (FEB)
S1 International ICT Business
EBI2H4-30827
Summary
MANAJEMEN PEMASARAN
Teacher:
HEPPY MILLANYANI