BRANDING
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Syllabus MDH2J3 - BRANDING
Pengumuman
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Brand
Lecture Note 01
Tugas 01. Brands matter
Why brands matter?
Quiz 01
What is a brand?
Brand – Definition And Meaning
Memahami Marketing 4.0 dalam Konteks Ekonomi Digital
Brand 4.0: WOW to NOW
A Brief History of Branding
Sejarah Merek
MDH2J3 - BRANDING - PB01 - M1 - BRANDS ARE EVERYWHERE
MDH2J3 - BRANDING - PB01 - M2 - ASAL-USUL BRANDS
MDH2J3 - BRANDING - PB01 - M3 - WHAT IS BRAND
MDH2J3 - BRANDING - PB01 - M4 - PRODUCT
MDH2J3 - BRANDING - PB01 - M5 - BRAND VS PRODUCT
MDH2J3 - BRANDING - PB01 - M6 - WHY BRANDS MATTER TO CONSUMER
MDH2J3 - BRANDING - PB01 - M7 - WHY BRANDS MATTER TO BUSSINESS
Branding
Lecture Note 02
Tugas 02. Building Strong Brand
the difference between branding & marketing
Quiz 02
The Basics of Branding
Why Branding Is Important in Marketing
Branding 4.0 and the Age of Hyper Customization
Cara Membangun Sebuah Brand Yang Dapat Dikenali
MDH2J3 - BRANDING - PB02 - M1 - UNDERSTANDING BRANDING
MDH2J3 - BRANDING - PB02 - M2 - PRODUCT BRANDING
MDH2J3 - BRANDING - PB02 - M3 - SERVICE DAN RETAIL BRANDING
MDH2J3 - BRANDING - PB02 - M4 - PERSONAL BRANDING
MDH2J3 - BRANDING - PB02 - M5 - ORGANIZATION BRANDING
MDH2J3 - BRANDING - PB02 - M6 - ENTERTAINMENT BRANDING
MDH2J3 - BRANDING - PB02 - M7 - PLACE BRANDING
Brand Elements
Lecture Note 03
Tugas 03. Brand inventory
How to choose brand elements?
Quiz 03
Everything You Need to Know About Brand Elements
Criteria for choosing brand elements
The top 10 most meaningful brands in the world
MDH2J3 - BRANDING - PB03 - M1 - WHAT IS BRAND ELEMENT
MDH2J3 - BRANDING - PB03 - M2 - MEMORABILITY
MDH2J3 - BRANDING - PB03 - M3 - MEANINGFULNESS
MDH2J3 - BRANDING - PB03 - M4 - LIKEBILITY
MDH2J3 - BRANDING - PB03 - M5 - TRANSFERABILITY
MDH2J3 - BRANDING - PB03 - M6 - ADAPTABILITY
MDH2J3 - BRANDING - PB03 - M7 - PROTECTABILITY
Type of Brand Elements
Lecture Note 04
Tugas 04. personal logo & tagline
Effect of Brand Elements on Brand Personality Perception
Quiz 04
Brand Elements List
What are Brand Elements?
Brand elements
MDH2J3 - BRANDING - PB04 - M1 - BRAND NAME
MDH2J3 - BRANDING - PB04 - M2 - LOGOTYPE
MDH2J3 - BRANDING - PB04 - M3 - SYMBOL
MDH2J3 - BRANDING - PB04 - M4 - TAGLINE
MDH2J3 - BRANDING - PB04 - M5 - MASCOT
MDH2J3 - BRANDING - PB04 - M6 - PACKAGING
MDH2J3 - BRANDING - PB04 - M7 - JINGLE
Brand Identity
Lecture Note 05
Tugas 05. personal branding
brand identity vs brand image
Quiz 05
How to Create a Powerful Brand Identity
How Brand Identity Is Defined
Brand Identity vs Brand Image
MDH2J3 - BRANDING - PB05 - M1 - PENGERTIAN BRAND IDENTITY
MDH2J3 - BRANDING - PB05 - M2 - PERAN BRAND IDENTITY
MDH2J3 - BRANDING - PB05 - M3 - PERSPEKTIF BRAND IDENTITY
MDH2J3 - BRANDING - PB05 - M4 - MEMBANGUN BRAND IDENTITY
MDH2J3 - BRANDING - PB05 - M5 - WARNA SEBAGAI PENGUAT BRAND IDENTITY
MDH2J3 - BRANDING - PB05 - M6 - BENTUK SEBAGAI PENGUAT BRAND IDENTITY
MDH2J3 - BRANDING - PB05 - M7 - TIPOGRAFI SEBAGAI PENGUAT BRAND IDENTITY
Brand Architecture
Lecture Note 06
Tugas 06. Brand Architecture
Co-branding
Quiz 06
What is Brand Architecture?
Why Brand Architecture Matters, and What You Can Do About It
Different Types of Brand Architectures
Brand Portfolio Models
MDH2J3 - BRANDING - PB06 - M1 - BRAND HIERARCHY
MDH2J3 - BRANDING - PB06 - M2 - MANUFACTURER BRAND
MDH2J3 - BRANDING - PB06 - M3 - PRIVATE LABEL
MDH2J3 - BRANDING - PB06 - M4 - LICENSED BRAND
MDH2J3 - BRANDING - PB06 - M5 - CO-BRAND
MDH2J3 - BRANDING - PB06 - M6 - LINE & BRAND EXTENSION
MDH2J3 - BRANDING - PB06 - M7 - MULTIBRANDS
Brand Equity
Lecture note 07
Tugas 07. Consumer Based Brand Equity (CBBE)
the difference between brand equity & brand value
Quiz 07
Apakah Brand Equity?
Brand Equity
Keller dalam Points-of-Parity dan Points-of-Difference
UNDERSTANDING BRAND EQUITY-BRAND ASSET VALUATOR MODEL(BAV MODEL)
BrandAsset Valuator
BrandAsset Valuator Model
Consumer-Based Brand Equity
MDH2J3 - BRANDING - PB07 - M1 - PENGERTIAN BRAND EQUITY
MDH2J3 - BRANDING - PB07 - M2 - PERAN BRAND EQUITY
MDH2J3 - BRANDING - PB07 - M3 - MODAL AAKER
MDH2J3 - BRANDING - PB07 - M4 - BRAND ASSET VALUATOR
MDH2J3 - BRANDING - PB07 - M5 - BRANDZ
MDH2J3 - BRANDING - PB07 - M6 - MODEL RESONANSI BRAND
MDH2J3 - BRANDING - PB07 - M7 - BRAND POSITIONING
Brand Audit
Lecture note 08
Tugas 08. Brand Audit
a Step-by-step the brand audit process
Quiz 08
6 Important Steps To Conduct a Brand Audit Correctly
The 7 Step Guide to Performing a Brand Audit
A Step-by-Step Brand Audit Process
MDH2J3 - BRANDING - PB08 - M1 - PROSES MANAJEMEN STRATEGIS
MDH2J3 - BRANDING - PB08 - M2 - MARKETING MIX
MDH2J3 - BRANDING - PB08 - M3 - BRAND IDENTITY
MDH2J3 - BRANDING - PB08 - M4 - BRAND ARCHITECTURE
MDH2J3 - BRANDING - PB08 - M5 - CONSUMER INSIGHT
MDH2J3 - BRANDING - PB08 - M6 - COMPETITIVE ANALYSIS
MDH2J3 - BRANDING - PB08 - M7 - REKOMENDASI STRATEGIS
Brand Communication
Lecture Note 09
Tugas 09. Brand Story
Brand Storytelling: the ideas to make business memorable
Quiz 09
5 Strategi Integrated Marketing Communication untuk Pemasaran Brand
Konsep Efisiensi dan Efektifitas Dalam Pemilihan Media
Types of Non-Traditional Marketing
MDH2J3 - BRANDING - PB09 - M1 - INTRO TO IMC
MDH2J3 - BRANDING - PB09 - M2 - ELEMENT IMC
MDH2J3 - BRANDING - PB09 - M3 - TRADITIONAL MARKETING COMMUNICATION
MDH2J3 - BRANDING - PB09 - M4 - CONTEMPORARY MARKETING COMMUNICATION
MDH2J3 - BRANDING - PB09 - M5 - PRODUK PLACEMENT
MDH2J3 - BRANDING - PB09 - M6 - BRAND STORY
MDH2J3 - BRANDING - PB09 - M7 - MEDIA PLANNING
Brand Activation
Lecture Note 10
Tugas 10. Brand Activation
Managing successful brand activation campaign
Quiz 10
7 Cara yang Terbukti Menciptakan Event Brand-Activation yang Efektif
24 All-Star Brand Activations That Will Inspire Your Next Campaign
14 Brand Activation Ideas Attendees Will Love
MDH2J3 - BRANDING - PB10 - M1 - WHAT IS BRAND ACTIVATION
MDH2J3 - BRANDING - PB10 - M2 - PRODUCT SAMPLING
MDH2J3 - BRANDING - PB10 - M3 - EXPERIENTAL MARKETING
MDH2J3 - BRANDING - PB10 - M4 - EVENT MARKETING
MDH2J3 - BRANDING - PB10 - M5 - IN STORE BRAND ACTIVATION
MDH2J3 - BRANDING - PB10 - M6 - GUERILLA MARKETING
MDH2J3 - BRANDING - PB10 - M7 - GAMIFICATION
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CLOMDH2J3
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BRANDING
Teacher:
WAHYU LUKITO
Teacher:
ANDREAS RIO ADRIYANTO
Teacher:
ANANDA RISYA TRIANI
Teacher:
WIRANIA SWASTY