KOMUNIKASI PEMASARAN TERPADU
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SELAMAT DATANG DI E LEARNING TELKOM UNIVERSITY BERSAMA SAYA INDRA NOVIANTO ADIBAYU PAMUNGKAS,SS.,M.SI
Announcements
Announcements
Week 1. Marketing Communication from a Communication Science Perspective
Coordinator Video Meeting 1
Source of Material for Meeting 1
Assignment 1
Week 2. Communication, Marketing and Integrated Marketing Communication in practice
Source of Material for Meeting 2
Coordinator Video Meeting 2
Assignment 2
week 3. Communicators in Digital Marketing Communications
Source of Material for Meeting 3
Coordinator Video Meeting 3
Assignment 3
Week 4. Messaging and Shaping the Central Idea for Integrated Promotion
Source of Material for Meeting 4
Coordinator Video Meeting 4
Assignment 4
Week 5. Promotional Messages Through Advertising
Source of Material for Meeting 5
Coordinator Video Meeting 5
Assignment 5
Week 6. Promotional Messages Through Sales Promotions
Source of Material for Meeting 6
Week 7. Promotional Messages Through Direct Marketing & Personal Selling
Source of Material for Meeting 7
Week 8. Promotional Messages Through Digital Public Relations Activities
Source of Material for Meeting 8
Week 9. Promotional Messages Through Marketing Public Relations Activities
Source of Material for Meeting 9
Week 10. Promotional Messages Through Events and Sponsorship
Source of Material for Meeting 10
Week 11. Promotional Messages Through Packaging & Point of Purchase
Source of Material for Meeting 11
Week 12. Promotional Messages Through Content and Viral Marketing
Source of Material for Meeting 12
Week 13. Promotional Messages Through Word of Mouth
Source of Material for Meeting 13
Week 14. Who are you talking to on your campaign?
Source of Material for Meeting 14
Week 15. Digital Advertising with New Media & Mediums
Source of Material for Meeting 15
Week 16. Designing a Campaign Strategy
Source of Material for Meeting 16
Coordinator Video Meeting 16
Assignment 16
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KIJ3C3-32759
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FAKULTAS KOMUNIKASI DAN BISNIS (FKB)
S1 Ilmu Komunikasi (International Class)
KIJ3C3-32759
Summary
KOMUNIKASI PEMASARAN TERPADU
Teacher:
YULIANI RACHMA PUTRI