Summary of PEMASARAN JASA

Gedung Panehan Pasca Sarjana Lantai 1,
Jl. Telekomunikasi Terusan Buah Batu,
Bandung - 40257, Indonesia

E-Mail: clove@telkomuniversity.ac.id
Khusus Dosen: +62 821-1666-3563
Khusus Mahasiswa: +62 812-2200-1813

SELAMAT DATANG DI PERKULIAHAN

e-book : Lovelock &amp; Wirtz, 2011, Service marketing: People, Techonology, Strategy, 7th ed.

PENGUMUMAN

1. Creating Value in the Service Economy

Video 1 (Contoh Jasa dan Teknologi). GoPartner

Video 2. 7 Ps of Marketing | Marketing Mix for Services

FORUM Pertemuan 1

2. Understanding Service Consumers

FORUM Pertemuan 2

Video 1. Service Gap model - Gap analysis explained

3. Positioning Services in Competitive Markets

MATERI Pertemuan 3. Positioning Services in Competitive Markets

FORUM Pertemuan 3

Video 1. Why Starbucks Failed In Australia

Video 2. How Domino’s Won India’s Pizza Wars

5. Developing Service Products and Brands

FORUM Pertemuan 5

Video 1. BUILDING SUSTAINABLE RELATIONSHIPS THAT BRING BRANDS AND PEOPLE CLOSER | Mark Morin | TEDxLaval

6. Distributing Services Through Physical and Electronic Channels

FORUM Pertemuan 6

Video 1. How Amazon Delivers On One-Day Shipping

Video 2. How Walmart Is Betting Big On Stores To Catch Amazon In E-commerce

7. Service Pricing and Revenue Management

FORUM Pertemuan 7

Video 1. Service Pricing Strategy || Service Marketing

Video 2. Dynamic pricing in airline industry: why flight fares constantly change

8. Service Marketing Communications

FORUM Pertemuan 8

Video 1. How You Can Set Effective Service Standards: Challenge 1 of 5 with Jeff Eilertsen

Video 2. Ritz Carlton Customer Service Tips

10. Designing Service Processes

QUIZ Pertemuan 9. Designing Service Processes

FORUM Pertemuan 9

Video 1. Customer Participation in Services || Service Marketing

11. Balancing Demand and Capacity

FORUM Pertemuan 10

Video 1. Queueing System with Virtual Queues - Ombori Grid

Video 2. Why demand and capacity planning is important

12. Crafting the Service Environment

FORUM Pertemuan 11

Video 1. Hospital Hospitality: Environmental Services at Penn Medicine

13. Managing People for Service Advantage

FORUM Pertemuan 13

Video 1. Welcome to Shopee HQ Office!

Video 2. Service with A Human Touch - Beyond Expectations

14. Developing Customer Relationships

FORUM Pertemuan 14

Video 1. Why Airlines Can’t Survive Without Loyalty Programs | WSJ Case Study

15. Striving for Service Excellence

FORUM Pertemuan 15

Video 1. Inside the airport with the world’s best customer service

PEMASARAN JASA

e-book : Lovelock & Wirtz, 2011, Service marketing: People, Techonology, Strategy, 7th ed.